MARKETING AND MARKET RESEARCH
May 2019 - Present
Boom is a health-tech start up currently based at the DMZ incubator. I help with all marketing efforts in preparation for the official launch. This includes researching suppliers, writing a marketing plan and designing a landing page for the company.
DIGITAL ASSET &
May 2018 - Apr. 2019
Digital Asset & Marketing Assistant in the University Relations department. I help various team members with their projects. This includes designing creative materials, writing marketing materials, doing market research, meta tagging photos, taking photos for social media, and other administrative tasks.
Sept. 2016 - Apr. 2018
Photographer for RU Student Life and the Student Affairs department. I took and managed stock photos, event photos, team portraits, and other photography based projects.
SOCIAL MEDIA COORDINATOR
Ted Rogers Management Conference (TRMC)
June 2017 - Apr. 2018
Managed and scheduled all of the team’s social media postings through Hootsuite and helped plan the social media strategy for the year. I also live Tweeted and created Instagram stories during the conference and managed all social media contests.
Toronto Public Library
July 2015 - Nov. 2017
My main responsibility was to keep the library organized and tidy through shelf reading, shelving books, and cleaning up after programmings. I did other administrative tasks as assigned. I also provided occasional customer service. I worked at the Jones and Main Street branches.
Apr. 2017 -Sept. 2017
Street team marketing. I delivered promotional materials and relayed key messages to consumers. After each shift I reported metrics to the team lead.
Ryerson Entertainment Conference (REC)
Managed and planned the team's social media through Buffer and Hootsuite. I also assisted the VP of Marketing in executing marketing campaigns.
Graduated with distinction (93%)
I have a Bachelor of Commerce from Ryerson University, with a major in marketing and a minor in entrepreneurship & innovation. I have been on Dean’s List every year. My GPA has earned me a spot in the Ryerson Student Scholars group and membership with the Beta Gamma Sigma honours society.
I was elected during my second semester of first year to be a student representative on the Ryerson Senate during my second year.
Digital Marketing - Google Digital Garage
Google Ads Search & Display Certified
Google Analytics Individual Qualification
Startup Certified - The DMZ
SOCIAL MEDIA MARKETING
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